GROWTH OPPORTUNITIES FOR THE OVERALL BICYCLE MARKET
Opportunities for market growth in the bicycle market are positively affected by factors like:
Participation levels in the UK remain much lower than in many other European countries. Despite the increase in popularity of the sport in recent years, the number of bikes sold in the UK has remained broadly flat;
The level of female participation also remains very low. Recent data suggests that, in the UK, women make up to 27% of cycle journeys compared to 55% in Denmark and the Netherlands; let’s change this!
The health and wellbeing benefits associated with cycling;
Government infrastructure investment in London and other UK cities;
The rapidly growing electric (“e-bike”) segment, which makes cycling more accessible to both commuters and older generations; let’s get on board!
Existing customers spending more as they increase the amount they use their bikes.